You’ve got to hand it to Rossi, not only that he is genius on the track, but he is the Yoda of image branding. Among all GP rider official web site; (or even all racing related web site) http://www.valentinorossi.com is one of the best. The web site truly represent Rossi’s image. Very friendly, tasteful and not too serious. Love the music on the site as well, with the first song played by Vasco Rossi (coincidently also named Rossi) an Italian singer and the song is Gli spari sopra (click to hear some nice music).