Home > General > “SEMAKIN DIDEPAN”, how important is Indonesia’s market for Yamaha?

“SEMAKIN DIDEPAN”, how important is Indonesia’s market for Yamaha?

There, the picture shows it all. “SEMAKIN DIDEPAN”, an Indoenesian word put at the back of Yamaha’s 2010 M1. “SEMAKIN DIDEPAN” literally means “ON THE FRONT” or “ALWAYS IN THE FRONT”. It’s Yamaha’s Indonesia marketing tag words for Indonesia market.

Yamaha world wide business were dismal in 2009, part of  it was due to the world economic crisis. But not in Indonesia. Just last year, Yamaha sells about a million and a half  (yup 7 digit figures) units of motorcycle in Indonesia, all of them were moped and small cc bike. Correct me if I’m wrong, but in term of unit sold Indonesia is the highest for Yamaha in the world and still growing.

Yamaha main competitor for Indonesia? Is Honda, both of them is neck-to-neck (too bad that was not the case for Honda MotoGP team) to get the most sell. And it was very close for Yamaha and Honda with Suzuki a very very distance third.

The sticker was not without controversy in Indonesia, with bloggers complaint that the cost for putting that “SEMAKIN DIDEPAN” word was at the cost of sacrificing Indonesia’s only rider in the world stage.  Indonesia’s Dony Tata was pulled from the WSS team and will only race in the Asian level.

I do hope that putting that word in the back of M1 can bring positive impact for Indonesia’s motor cycle racing future, but I just don’t know how.

END

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Categories: General
  1. February 4, 2010 at 9:38 am | #1

    I’m not really sure what’s the real connection between MOTOGP motorcycle and Indonesian market, because no pure sports motorcycle has been sold by Official Yamaha Sole Agents (YMKI) in Indonesia. Just Scooter, Moped and Naked Sports.

    I think Yamaha Global just want to suck the money out from the local sole agents. Sorry to say.

  2. February 4, 2010 at 12:47 pm | #2

    Like Mr Jarfis says

    Its true that Globaly, Indonesia already become the most important market for Yamaha

    “cost of sacrificing Indonesia’s only rider in the world stage”

    I like the way you write this pak Bona :D

  3. February 4, 2010 at 1:04 pm | #3

    indonesian yamaha’s consument just pay their money to yamaha world wide. including yamaha racing of course. but the feedback just a racing show!

  4. 848
    February 4, 2010 at 2:16 pm | #4

    nice marketing trade, doni with yamaha semakin di depan …

  5. aio
    February 4, 2010 at 5:13 pm | #5

    @ mr.. Sudahkah pernah dibahas peran AHM dalam orbit pembalap indonesia ke ajang dunia? Biar informasinya juga ada. Aku kug l0m pernah denger yaw bung bona?
    Maybe you can put ahm, ymki, kmi, imni, and other bike sole agent in a c0mparation. N0t 0nly in sales and customers satisfaction, but also by their role in bringing indonesian racer in worl series c0mpetition. Would you like t0 make the article?
    He.3x

  6. February 4, 2010 at 11:44 pm | #6

    its nice to be important,but more important to be nice…
    (halah)

    viva Indonesian riders !!!

  7. bonadjalins
    February 5, 2010 at 12:22 am | #7

    @all,

    I think we all Indonesian can agree, that putting that word in to Yamaha’s M1 will benefit Yamaha Indonesia and will help them with their marketing effort in Indonesia.

    Let just see how “SEMAKIN DIDEPAN” M1 will perform this year.. :)

  8. nunoe
    February 5, 2010 at 12:42 am | #8

    dont like the sticker..

  9. February 5, 2010 at 7:59 am | #9

    I hope yamaha always behind,amien3x..

  10. February 5, 2010 at 5:56 pm | #10

    @aio
    Why we just judging YMKI instead AHM and others. for a while, forgeting all except for YMKI.
    They already make a good pace to support Indonesian Racer in International Racing. But why they canceling all by exchange this with these stickers imediatelly.

  11. aio
    February 6, 2010 at 2:38 pm | #11

    @ maskur, but d0nt forget. Ymki still suport dota in asian ss with ash team which will be supported by yamaha r6. n as i read in otoplus 32/vii that dota have the priority to get wild card in m0to2 sepang. And i thought that it is fairly fair.
    Much better if it is c0mpared with other such as ahm, imni, n kmi.
    They sell much, but i cant see better c0ntribution in bringing our racer in world c0mpetition.
    So? Whats your c0mment bout other sole agent?

  12. February 6, 2010 at 5:01 pm | #12

    ymki need to be apreciated right??? selling 10 yamaha mio / jupiter in indonesia is better than 1 R1 in europe

  13. rully
    February 11, 2010 at 1:43 am | #13

    “cost of sacrificing Indonesia’s only rider in the world stage”

    in case you missed to notice..
    Yamaha pulled out from WSS completely. If we are to insist dropping in DoTa WSS for 2010, then who will support him in terms of engines, parts and all that jazz?

    Granted, we might have all the cash needed but then again, what’s the point? Those hard earned cash most likely will end up in the drain.

    So i think it is best solution to just run DoTa in Asian Championship, while nurturing his talent. The Japs are just as crazy as the whites, so they are a good practice before handling the real deal, for a fraction of the cost too.
    At the same time, YamIndo can pour the money for more brand image and growing consumer brand loyalty. So they can get more cash which, HOPEFULLY (note the emphasize here), will be put back in the game for , say, 2011 or 2012 (just before the end of days).

    Call me skeptic, but that’s just the way i see it.

    • bonadjalins
      February 11, 2010 at 2:09 am | #14

      Well in case you miss to notice also, DoTa was not in the Yamaha WSS team that pulled out from the WSS championship. The Yamaha WSS rider in 2009 was the world champion Cal Crutchlow and Fabien Foret. DoTa was in the satelite YZF Yamaha team. If Yamaha Indonesia insisted DoTa can still ride the R6 in WSS just like he did with the only Yamaha in 250cc GP years ago.

      Now putting that “SEMAKIN DIDEPAN” words in Yamaha MotoGP team is by all means not cheap, coincidently Yamaha Indonesia also pulled DoTa from the WSS. If you add that together one can easily come to conlusion that DoTa was being “sacrifice”.

      I’m not judging Yamaha Indonesia of being unpatriotic after all at the end of the day it was a business decision by Yamaha Indonesia on what will bring the most bang for the buck for their money spent. But for sure it was not to groom another local rider to the world stage.

      As for DoTa I agree with you, perhaps being part of the Asian race he can improve his performance and get back stronger.

      • rully
        February 11, 2010 at 5:28 am | #15

        Well in case you miss to notice also, DoTa was not in the Yamaha WSS team that pulled out from the WSS championship. The Yamaha WSS rider in 2009 was the world champion Cal Crutchlow and Fabien Foret. DoTa was in the satelite YZF Yamaha team. If Yamaha Indonesia insisted DoTa can still ride the R6 in WSS just like he did with the only Yamaha in 250cc GP years ago.

        Well that was exactly my point by saying “Granted, we might have all the cash needed but then again, what’s the point? Those hard earned cash most likely will end up in the drain.”
        I have nothing against DoTa, or anyone for that matter, but being ‘lapped every race isn’t going to do much good for DoTa either. It’s true that he got all the experience first hand, but he has to pay it uber expensively. The real question is, how long does anyone able to bear it? Especially with no closely visible promising results.

        Because even now, DoTa doesn’t just sit in his house doing nothing. He’s still out there somewhere battling with his raucious R6. I’d say we should use this ‘break time’ to prepare for more rebuttal comeback. With more skill, more money.

        I also like to think that DoTa’s out of WSS is more of Yamindo’s prevention step against the uprising issue of global recession. But heck what do I know?

        Anyways, it’s always a good read in your blog. Keep it up!

      • bonadjalins
        February 11, 2010 at 5:49 am | #16

        Well said bro!!

        Thanks for dropping by :)

  14. tambah
    October 8, 2010 at 10:14 am | #17

    Excuse me, 1 quick question.

    quote:“SEMAKIN DIDEPAN” literally means “ON THE FRONT” or “ALWAYS IN THE FRONT”.

    i don’t think ‘semakin’ means always. Isn’t that supposed to be ‘selalu’ or ‘senantiasa’ in Indonesian language? So my question: What does semakin means? Thanks.

  15. new_boy
    October 8, 2010 at 4:10 pm | #18

    Maybe the right word for “SEMAKIN” DI DEPAN is “BECOMING AHEAD”, coz semakin derived from makin. So semakin means menjadi makin + didepan…CMIIW all…

  16. benn
    October 14, 2010 at 2:19 pm | #19

    “semakin di depan” means going further
    semakin is something about progress…

    just my 2 cent.

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